Hello!
I'm a bridge between business challenges and data-driven solutions.
Focusing on product growth and marketing efficiency in financial services. I help businesses reduce churn rates, optimize marketing funnels, and identify segments with the highest lifetime value (LTV). Understanding business needs, asking the right questions, and translating requirements into actionable insights - that's what empowers teams to make informed, effective decisions.
Key areas of expertise:
• Ad-hoc analytics: extracting hidden insights to solve immediate business problems (e.g., identified a 15% drop in ROAS across ad networks)
• Data analysis: leveraging SQL and Python to extract, clean, and analyze datasets for 3 cross-functional teams
• Data visualization: building 40+ interactive dashboards in Tableau and Superset for daily operational and strategic monitoring
• Process optimization: automating reporting to streamline operations, saving the team 15+ hours of manual work per week
Currently seeking new opportunities to leverage BI analytical expertise to drive growth. Let’s connect and discuss how your team can reach its goals through data-driven insights!